Presentation Materials: 

E6_SocialMediaMarketingToolbox_presentation.pdf

E6_SocialMediaMarketingToolbox_resources.pdf

E6_SocialMediaMarketingToolbox_worksheet.pdf

No longer just a way for teenagers to keep in touch, social media has changed the way nonprofit human service organizations can communicate with their stakeholders. This workshop will provide attendees with the information and tools to determine whether social media belongs in their organization’s marketing and communications plan. It will review strategies for using social media effectively; cover potential concerns about social media use by nonprofits; and include a discussion of both the benefits and limitations of social media. Through the sharing of case studies, as well as discussion and idea-sharing among attendees, participants will learn how nonprofits have used social media successfully. Questions and group dialogue are encouraged.

Workshop objectives/takeaways:

• provide attendees with the information necessary to decide whether social media belongs in their organization’s marketing and communications plan;
• explain strategies for using social media effectively;
• describe both the benefits and limitations of social media; and
• offer specific examples of successful uses of social media by nonprofits.

Presenter: Nicole Klaas, magazine and web content managing editor, Alliance for Children and Families