Thursday, Oct. 21, 3:15 p.m.-4:45 p.m.
Session:
D7
Track:
Resource Development Presentation Materials:
This highly interactive workshop is the prefect setting for honing the skills necessary to solicit gifts of $1,000 to $1 million—and beyond. Attendees are strongly encouraged to bring 10 copies of a 250-word summary of a project at their organization which requires major gift support. Participants will refine that “case” for a major gift and practice “the ask.” In addition to learning how to respond to resistance, attendees will receive expert advice from the presenters and from their peers. They will leave with confidence in their ability to ask for major gifts with maximum return. Additional discussion will cover what donors expect from the “case”; how to refocus the “case” for individual donors; the roles of the board, volunteers, senior executives, and program staff in “case” preparation and presentation; cultivation scenarios; family and community foundation nuances; and marketing for corporate support.
Workshop objectives/takeaways:
- express an organization’s “case” succinctly and clearly;
- cultivate and ask for major support; and
- tailor the approach of the “case” and “the ask” to donors’ interests.
Presenters: Len Iaquinta, principal, Excellence in Communications; and Barbara Ritchie, executive director, Griffith Centers for Children Foundation
