Presentation Materials: 

D5_MarketNiches_handout.pdf

Niche marketing can be invaluable in helping nonprofit organizations clarify complex, multifaceted missions. This workshop will help attendees understand niche marketing and the advantages it offers. Participants will also learn how to identify their own market niches and use technology to manage market niches cost-effectively.

Workshop objectives/takeaways:

• understand the concept of niche marketing;


• identify market niches within attendees’ target markets;


• examine the impact of market niches on organizational marketing strategy;


• explore ways to reach specific market niches; and


• discuss how to tie market niches back to overall strategy.

Presenter: Marilyn Boeldt, director of development and communications, Adoption Resources of Wisconsin